Tiger Woods, the man, sickens me. However I don't feel that he needs to apologize to me for his infidelity. He needs to apologize to his wife, his family and his sponsors. I couldn't care less.
Why did he need to have a press conference? It's his prerogative to act like an animal, to be a weak man, to embarrass himself and to ruin his sponsorships. But I hardly think it is news. He is famous because he is a fantastic golfer. That's it. He certainly wouldn't be famous because of what an amazing man his is.
I was listening to comments by the general public and one woman stated that she needs him to rebuild his integrity for her to purchase the products he endorses. I find this ridiculous. I totally understand buying golf clubs that he recommends, possibly sports drinks and now maybe condoms. But why would I buy a car or a watch simply because a golf pro endorses it? And why would I think that his golf club endorsement is no longer valid because he is a cheater?
Have we become such a lazy nation of followers that we need a "star" to tell us what to buy? I understand the marketing involved and I know that it works and it is not new. It just makes me ill to think so many people are unable to make their own decisions.
Monday, February 22, 2010
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Best blog yet! And your best marketing idea I've heard is to Market Tiger Condoms.
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